Roots to Reach - When Local Stories Go Global

How can a distinctly Hungarian story also succeed internationally? In this discussion, campaign strategist Benoit Berthe Siward, festival director Dave Taylor-Matthews, and producer Anna Szijártó explore how a short film rooted in a local cultural context can speak to international audiences, what global impact a local story can have, how authenticity meets universality, and whether compromises are necessary — and if so, what kind.